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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt,Douglas Cameron

ISBN 13: 9780199587407

Format: Hardcover (408 pages)
Publisher: OUP Oxford
Published: 28 Oct 2010

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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt,Douglas Cameron

ISBN 13: 9780199655854

Format: Illustrated (416 pages)
Publisher: OUP Oxford
Published: 23 Aug 2012

Save for later